Blog #2

Bloomberg’s news coverage and writing style is, for the most part, traditional.

Visitors to the site won’t find a lot of interactive media to tell breaking news stories, nor will they find much unique news coverage for more enterprising stories.

Instead, visitors to Bloomberg’s site will get a lot of breaking news and smart analytic coverage of business and politics.

Bloomberg’s news coverage is versatile in the sense that it doesn’t strictly cover the financial markets and politicians, but it dedicates an entire section of its website to sustainability. The philosophy behind Bloomberg’s environmental coverage is that strategic resources are steadily becoming more difficult to accumulate, and the site features a blog – The Grid – which provides commentaries and analysis on carbon emissions, droughts, temperature change, clean energy technologies and other environmental issues.

Bloomberg releases stories in different forms. Some breaking news stories are brief, simply providing the news with little analysis. Other stories include subheads – which Bloomberg seems fond of – to avoid long pages of text in lengthy paragraphs. The site even allows a little aggregation in some stories, like this piece about sequestration which was a response to another site’s article.

Bloomberg’s videos are also traditional in the sense that many of them simply include talking heads. This style of video reporting most likely comes from the fact that Bloomberg does T.V., and videos like this look similar to what you would see after turning on CNBC in the middle of the day.

Some of their videos do offer unique reporting, like this video about Disney’s relationship with Lucasfilm.